Now that you've activated your new Patreon button on your profile, it's important to take a quick crash course on what to do next and how you can meet your monetary goals.
We present to you these four tips for success.
1. Have a Game Plan
Before you launch your page, come up with a game plan.
How often are you going to be releasing new podcast episodes? Do you want to reward your patrons?
After you answer the first question, you'll want to set up how you'd like your patrons to donate to your campaign: either per month or per project. Generally speaking, If you're releasing more than four podcast episodes a month, it's a good idea to go with monthly.
Offering exciting rewards to your listeners gives them that extra nudge to join you on Patreon. Generally podcasters with four to six reward tiers have the most success in reaching their milestones goals.
Here are some reward ideas for a bit of inspiration:
2. Build Out your Patreon Page
In addition to uploading your creator photo and cover photo, you'll also want to have a rich description filled out on your profile and to make certain that your Patreon page is public to make it as easy as possible to find. You'll also want to include featured tags and including links where applicable to make your page SEO friendly.
An intro video goes a long way. People who stumble upon your profile will be able to check out what you're all about and where they can find you on Podomatic. It's a great way to acquire new listeners before they even hit play on one of your episodes!
Using milestones goals is an awesome way to make your patronage trackable. Need a new mic? Have your eye on a new recording set-up? You can turn these wishes into milestones so your listeners can see your progress, which is great in encouraging contributions.
Tip: Your rewards and milestone goals are positively correlated. Podcasters who offer offer 4-6 reward tiers have the most success in reaching their milestones!
3. Use your Network to your Advantage
First things first: before you announce your Patreon campaign to the world of social media, create a flexible template for what you're going to say. Make the messaging in the post your own and have fun with it. The most important element you'll want to include is your Patreon URL and how listeners can contribute to your campaign. Feel free to make a re-announcement 2-3 days later for those who might have missed your first post.
Also, work on creating a close network of friends and family who can help you out by sharing your posts out to their networks as well. Coordinate with them on when to post your new episodes and for when you have any exciting news announcements (close to reaching a milestone, maybe?) Make sure each one of you includes the Patreon URL when sharing new episodes!
In your social media marketing, make sure that you give your listeners some lovin' from time to time. Retweet and share their appreciative posts relating to your show. It means a lot to them, builds a stronger bond between you and them, and you expand your show's reach in the process.
One last thing: Patreon has a banner that you can whip up front and center on every site you're on to make sure your campaign is visible. It's super helpful at grabbing attention and driving traffic - we highly recommend using it.
4. Use your Podcast to Drive Traffic
This one is pretty straight forward: at the beginning, middle, or end of your show, mention your Patreon campaign and point your listeners in the direction of where they can find your Patreon profile (this is where having the link in your podcast description comes into play).
You can also give a shout out to recent patrons of your campaign, new rewards, milestones goals, and more. Making these announcements is a great way to connect with your audience and gives them even more reason to become a patron.
Bonus Tip: Rinse and Repeat
Lastly, remember that consistency is key and finding the right balance is the name of the game.
This is where setting up a calendar can be invaluable. Mark down the days you'll be recording your podcast, the days you'll be making social media posts, and the days you'd like to reach your milestone goals on Patreon.
Having a roadmap with dates marked down will help you tremendously in the long run so you don't stray from meeting your Patreon goals.