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New podcast features | facebook

10/19/2021

1 Comment

 
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Facebook has just added Podcasts and other great audio features to their mobile app. Automatically share your episodes to your News Feed, you and your listeners can make and share clips of episodes, and more! 

​Eligible podcast creators can now add their podcasts to their Facebook Pages for people in the U.S to discover, listen to and share with friends -- directly within the Facebook app. 

Podcasts is part of a series of social audio experiences coming to Facebook. With podcasts on Facebook, podcast creators can reach new fans, connect with listeners and grow their shows through a social experience that drives discovery and fandom. Key features include comments and reactions; podcast clips, a feature that allows people on Facebook to create snippets of episodes and share on Facebook; and Audio destination, a central place in the Facebook mobile app where people in the U.S. can discover and share audio content.

At this time, podcasts are available to all U.S. listeners on the Facebook app (mobile only). 

Eligibility requirements
  • You must have a Facebook Page with at least one administrator. If you don’t have a Facebook Page, you can create one for your podcast show and then set the Page category to Podcast.
  • Your Facebook Page and administrators must be in good standing on Facebook.

If you’re eligible, you can add your podcast to your Facebook Page by using your Podomatic RSS feed.

Check out these resources:
  • Download the Podcasts Overview Guide to learn more.
  • Download the Podcasts Quick Start Guide for detailed instructions on how to get started.
  • Visit the Facebook for Creators website to learn about podcasts and other creator tools.
  • Access social images to tell your fans in the U.S. your podcast is on Facebook. Remember to tell your U.S. listeners where your podcast episodes appear: on your Page, in the new central audio destination on Facebook and in News Feed on the Facebook mobile app.
1 Comment
Sam link
3/9/2022 05:26:38 am

This is great news for podcasters! Also great that it’s been rolled out to the UK as well as the US and Canada - hopefully a few more countries will be added to that list over the next year?

For me, the most interesting feature is that now, podcast listeners can comment on episodes live as they listen - opening up audience interaction and engagement. This also gives podcasters the opportunity to get live-time feedback on their content and see what their listeners are interested in.

Also this will open up great opportunities for podcasters to use social media to boost downloads and get organic traffic. Will be interesting to see how other plans for ‘soundbites’ and ‘live audio-only rooms’ works out.

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